{"product_id":"rugged-road-45-v2","title":"RUGGED ROAD 45 V2 - Gunmetal Gray","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eComing in at less than half the weight of the competition with similar ice retention, the Rugged Road 45 is unlike anything else on the market.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eSo, how have we managed to create the Ultralight High-Performance cooler that does not sacrifice quality or ice retention? The secret is in the Rigorite\u003cspan data-mce-fragment=\"1\"\u003e™\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ecoating. Rigorite\u003cspan data-mce-fragment=\"1\"\u003e™\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis an innovative proprietary spray that was originally developed for many military applications, including bomb-proofing the walls of the Pentagon. It is strong enough to support the weight of an entire Jeep and tough enough to survive a drop off a mountainside.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFeatures \u0026amp; Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUltra lightweight— just 9 lbs!\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHolds 7.73 gallons or 35lbs. of ice\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOutside Dimensions: \u003cspan data-mce-fragment=\"1\"\u003e17 5\/8\" wide x 27\" long x 13\" tall\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eInternal Dimensions: 12.5\" wide x 20.5\" long x 7.5\" tall\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePatented Titan Shell\u003cspan data-mce-fragment=\"1\"\u003e™ Construction \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e7+ days of ice retention—top 1% performance\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCavernous storage space holds 45 12-oz. cans\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFloats upright so you can use it in water\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMulti-purpose, reversible lid with cup holders and cutting board\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e“Double-Up” Handle System\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e“Get a Grip” Non-Slip Surface\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cli class=\"sc-kmQMED giYKuw pf-42_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-jivBlf cSPwSG pf-44_\" data-pf-type=\"Text\"\u003e\u003cb\u003eUltralight -\u003c\/b\u003e Patented Titan Shell™ Construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-kmQMED giYKuw pf-45_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-jivBlf cSPwSG pf-46_\" data-pf-type=\"Text\"\u003e\u003cb\u003eRigorite™ - \u003c\/b\u003e Blast Resistant Coating\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-kmQMED giYKuw pf-47_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-jivBlf cSPwSG pf-48_\" data-pf-type=\"Text\"\u003e\u003cb\u003eFridgite™ - \u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eHigh-density ice-retaining core\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-kmQMED giYKuw pf-49_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-jivBlf cSPwSG pf-50_\" data-pf-type=\"Text\"\u003e\u003cb\u003e“Heads-Up” Floatability™\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e- Floats upright on the water\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-kmQMED giYKuw pf-51_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-jivBlf cSPwSG pf-52_\" data-pf-type=\"Text\"\u003e\u003cb\u003eKick Flip Lid™\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e-  Unique detachable\/reversible lid \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-kmQMED giYKuw pf-53_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-jivBlf cSPwSG pf-54_\" data-pf-type=\"Text\"\u003e\u003cb\u003eCavernous Cooler Space - \u003c\/b\u003eHolds 45 12-ounce cans\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-kmQMED giYKuw pf-55_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-jivBlf cSPwSG pf-56_\" data-pf-type=\"Text\"\u003e\u003cb\u003e\"Get-A-Grip\" - \u003c\/b\u003eNon-slip exterior finish \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-kmQMED giYKuw pf-57_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-jivBlf cSPwSG pf-58_\" data-pf-type=\"Text\"\u003e\u003cb\u003e“Double Up” Handle System  -  \u003c\/b\u003eEase of carrying \u003c\/span\u003e\u003c\/li\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rugged Road Outdoors","offers":[{"title":"45","offer_id":44522164191532,"sku":"","price":299.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/5091\/9468\/products\/rr45gunmetalgray.webp?v=1676235252","url":"https:\/\/bjacksdeepsouth.myshopify.com\/products\/rugged-road-45-v2","provider":"B-Jack's Deep South Mercantile","version":"1.0","type":"link"}