{"product_id":"rugged-road-65-v2-polar-white","title":"RUGGED ROAD 65 V2 - Polar White","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eComing in at less than half the weight of the competition with similar ice retention, the Rugged Road 65 is unlike anything else on the market.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eSo, how have we managed to create an ultralight cooler that does not sacrifice quality or ice retention? The secret is in the Rigorite\u003cspan data-mce-fragment=\"1\"\u003e™\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ecoating. Rigorite\u003cspan data-mce-fragment=\"1\"\u003e™\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis an innovative proprietary spray that was originally developed for many military applications, including bomb-proofing the walls of the Pentagon. It is strong enough to support the weight of an entire Jeep and tough enough to survive a drop off a mountainside.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFeatures \u0026amp; Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUltralight — less than half the weight of the competition!\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHolds 9.92 gallons or 55lbs. of ice\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eOutside \u003c\/span\u003eDimensions: \u003cspan data-mce-fragment=\"1\"\u003e18\" wide x 27\" long x 15.5\" tall\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eInternal Dimensions: 12.5\" wide x 20.5\" long x 10\" tall\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePatented Titan Shell™ construction\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e7+ days of ice retention—top 1% performance\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCavernous storage space holds 65 12-oz. cans\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFloats upright so you can use it in water\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMulti-purpose, reversible lid with cup holders and cutting board\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e“Double-Up” Handle System\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e“Get a Grip” Non-Slip Surface\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cli class=\"sc-jvvksu ldtAhU pf-42_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-gnnDb jPxwVa pf-44_\" data-pf-type=\"Text\"\u003e\u003cb\u003eUltralight -\u003c\/b\u003e Patented Titan Shell™ Construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-jvvksu ldtAhU pf-45_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-gnnDb jPxwVa pf-46_\" data-pf-type=\"Text\"\u003e\u003cb\u003eRigorite™ - \u003c\/b\u003e Blast Resistant Coating\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-jvvksu ldtAhU pf-47_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-gnnDb jPxwVa pf-48_\" data-pf-type=\"Text\"\u003e\u003cb\u003eFridgite™ - \u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eHigh-density ice-retaining core\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-jvvksu ldtAhU pf-49_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-gnnDb jPxwVa pf-50_\" data-pf-type=\"Text\"\u003e\u003cb\u003e“Heads-Up” Floatability™\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e- Floats upright on the water\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-jvvksu ldtAhU pf-51_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-gnnDb jPxwVa pf-52_\" data-pf-type=\"Text\"\u003e\u003cb\u003eKick Flip Lid™\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e-  Unique detachable\/reversible lid \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-jvvksu ldtAhU pf-53_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-gnnDb jPxwVa pf-54_\" data-pf-type=\"Text\"\u003e\u003cb\u003eCavernous Cooler Space - \u003c\/b\u003eHolds 65 12-ounce cans\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-jvvksu ldtAhU pf-55_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-gnnDb jPxwVa pf-56_\" data-pf-type=\"Text\"\u003e\u003cb\u003e\"Get-A-Grip\" - \u003c\/b\u003eNon-slip exterior finish \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"sc-jvvksu ldtAhU pf-57_\" data-pf-type=\"List.Item\"\u003e\u003cspan class=\"sc-gnnDb jPxwVa pf-58_\" data-pf-type=\"Text\"\u003e\u003cb\u003e“Double Up” Handle System  -  \u003c\/b\u003eEase of carrying \u003c\/span\u003e\u003c\/li\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rugged Road Outdoors","offers":[{"title":"65","offer_id":44522242179372,"sku":"","price":349.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/5091\/9468\/products\/rugged-road-65--comparison-chart_1_7372a287-aa9f-4893-b45b-af752c0e4483.webp?v=1676236436","url":"https:\/\/bjacksdeepsouth.myshopify.com\/products\/rugged-road-65-v2-polar-white","provider":"B-Jack's Deep South Mercantile","version":"1.0","type":"link"}